Rose Jewellery - Elevating In-Store Experience with Visual Merchandising

Project Type

Visual Merchandising & Brand Experience

​

Date

Dec'22-Feb'23

​

​

Ask: 

Rose Jewellery, a luxury brand known for its exquisite collections, sought to enhance its in-store experience during Valentine’s Day, particularly for a special ruby collection. The challenge was to create a visually compelling environment that complemented the collection without overshadowing it. The objective was to understand Rose Jewellers’ brand values, approach to design, and customer experience, and to align these elements to create an elevated in-store experience that would highlight the intricacy of the ruby collection through effective visual merchandising

​

Action:

• Conceptualized and curated an artistic theme using love birds and subtle paper art to symbolize love, ensuring the decor was elegant and did not detract from the collection.

• Optimized design elements for each section and window in the store, ensuring a harmonious flow that guided the customer’s attention to the jewelry.

• Coordinated with various teams and partners for production, shipment, and installation, ensuring a seamless execution of the visual merchandising strategy.

• The designs were also utilized for product photoshoots, further enhancing the collection’s visual appeal across marketing channels.

 

Achievement:

The project successfully enhanced the in-store experience, creating a subtle yet impactful environment that elevated the brand’s presentation during a key sales period.

​